Personal statement screengrab (for radio production)
Screengrab of my ucas application
Screenshot of what i will do in Media and Communication (radio) for Birmingham city uni
Screengrab of my cover letter template
4 Walds croft,
Saffron Walden,
Essex,
CB11 4ET
Charlottehurrell@hotmail.co.uk
07745278384
November 04, 1998
Mandy-Lisa Split
Area manager of BBC Radio,
45 Gregland,
Cambridge, UK
CB10 9CX
Mrs Mandy-Lisa Split,
I am writing to you directly today, to express my passion and love for the radio industry! My qualifications and experience closely meet the requirements mentioned in your job advertisement.
I have had previous experience working in radio sales and customer service. I have worked in a similar environment as yours, as I worked in a smaller independent radio station as a volunteer for some time, as well as having a placement at a local hospital radio station.
Whilst working there, I held the responsibilities of creating a running schedule, editing some snippets, running social media accounts and creating a playlist, as well as brining some exciting guest stars to the shows. The trust and responsibilities I had were very rewarding and I was very loyal to the stations. Additionally, in my previous placements, I successfully increased views and audience ratings up to 15%.
I have extensive knowledge about the media industry and I pride myself on being a very open, friendly and welcoming peoples person. I have good communication skills, very organised and can take charge of a team.
I have enclosed my CV along with this cover letter, I hope you can see that the stated above is just a glimpse of my skills and experience.
Many thanks,
Charlotte Hurrell
Evaluate your resources- for Radio Production/presenter
SWOT analysis.
Strengths- strong resources:
- Good people skills
- Up to date with social media conventions
- Access to up to date equipment
- Adequate funding to support projects
- Portfolio of past work
Weakness- resources you need access to:
- Gain contacts and experience in the industry
- Have to use public transport which can be unreliable
- Do not have a web presence or public presence at the moment
Opportunities- resources that can lead to opportunities:
- Attend a specific media university with a strong passion for radio to make close contact and friends with a similar interest
- Volunteer at a local radio station to get experience and contacts
Threats-
- A competitive amount of individuals interest in the media industry
- Lack of experience available and lack of resources
Resource plan
For the type of sector that radio production/presenting is, personality is a key factor that will contribute to the success of your career. Having good people skills and being in touch with up to date social media and technology give you a kicking start to improving on your skills. Having previous work will also help employers see how you produce work and what kind of style you express.
However, having a web presence would benefit as universities or employers could see how the public react and like you, which if you are going for a presenters role, being likeable and interesting would be essential.
Evaluation paragraph
My ultimate job would be a radio producer for a big company such as BBC, after a handful of years working as a radio producer, I would love to work my way up to being Radio manager for the BBC. The resources which will help me succeed at this job role will be my University degree in media and communication (Radio) which will give me knowledge in the industry as well as having knowledge about the media law. I would need a laptop and access to the internet in order to have a internet personality and gain some recognition and work my way up to being noticed by a large mass.
The industry I'm interested in is: Radio
One of my weaknesses is related to public speaking and pitching ideas in front of an audience, this is a very important part of my future job role so I need to work on my confidence of talking in front of people and gain more self confidence to take on the role of a leader. Another weakness of mine is that I don't drive and have to rely on public transport which would hinder my chance of getting a job if it's not near by. As well as not having perfect presenting skills, there are a few words that I can't pronounce correctly so to work on that issue I will get some elocution lessons in order to become even better at public speaking and gain more confidence.
Contingency plan
If I don't get accepted into any of my universities, then I will approach a radio station for an apprenticeship or approach any media related company for a job role such as an editor for a magazine or a social media controller for fashion companies. Another contingency plan is that if after university, I can't find a job or other related reasons- I will do a teaching course and become a media teacher for sixth forms or a radio lecturer in university.
Course description for Radio course at Birmingham City University:
Course description for Radio course at Sunderland University:
Course description for Radio course at York St John University:
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